Speaker & Trainer
Inspiring and equipping leaders to navigate digital and AI-driven change.
Speaker, trainer and entrepreneur in Montreal. I help organizations understand and anticipate shifts in digital marketing, generative AI and modern leadership. My approach: turn complex ideas into practical trainings, inspiring keynotes and leadership coaching that drive real impact.
About
For nearly two decades, Gabriel has explored the potential of the digital world — from running communities to leading marketing strategy. Today he is a partner and CMO at Click & Mortar, supporting brands such as BMR, IGA, Cogeco Media and Groupe Devimco.
He teaches digital marketing at HEC Montréal and leadership institutes, helping executives navigate the realities of data governance, generative AI and customer experience.
Speaking topics include marketing in the age of generative AI, post-productivist leadership, loyalty and CX, and the ethical/environmental issues of AI.
Marketing & Digital
Digital strategy, SEO/SEA, media, personalization and CRM. Design omnichannel journeys and optimize UX/CRO to convert and retain.
Generative AI
Understand LLMs and diffusion, define use cases, governance and ethics. Practical methods to boost productivity and marketing performance.
Leadership & Management
Better decisions, resilience and collaboration, effective rituals. Build aligned, durable teams in complex environments.
Articles and resources (FR)
I share reflections on digital marketing, generative AI and leadership — case studies and analyses to support strategic thinking.