﻿Gabriel Tassé has been exploring the potential of digital for nearly two decades. After founding Fr Graph-X in 2007, a community dedicated to sharing knowledge in digital design, he created Chromatik in 2013, then co-founded Click & Mortar three years later.

The agency quickly stood out for its expertise in performance marketing, data science and artificial intelligence, working with organizations such as BMR, IGA, Cogeco Média and Groupe Devimco. In 2024, Click & Mortar was named one of Canada's fastest-growing companies by The Globe and Mail.

Following the merger of Click & Mortar and Tink in 2025, Gabriel became Vice-President, Strategy, Innovation and Thought Leadership at Tink. He helps make Tink Québec's benchmark in digital performance, designing integrated approaches in which business strategy, data, technology and governance are fully aligned to create lasting, measurable value for organizations.

He holds a master's degree in marketing (M.Sc.) and teaches digital marketing at HEC Montréal, the École des dirigeants and the Institut de Leadership. A recognized speaker, he addresses themes at the heart of today's transformations: marketing in the age of generative AI, post-productivist leadership, customer loyalty and experience in a digital context, and the ethical and environmental issues of artificial intelligence and digital technology.
