﻿Gabriel Tassé has been exploring the potential of digital for nearly twenty years. Co-founder of Click & Mortar in 2016, after launching Fr Graph-X and Chromatik, he helped build an agency recognized for its expertise in performance marketing, data science and artificial intelligence, named in 2024 one of Canada's fastest-growing companies by The Globe and Mail.

Since the merger with Tink in 2025, he has served as Vice-President, Strategy, Innovation and Thought Leadership.

He holds a master's degree in marketing, teaches at HEC Montréal and speaks on AI, digital strategy and responsible leadership.
