My commitments

Building businesses, sharing knowledge, supporting culture.

My path is enriched by working with organizations that share the same ambition: to innovate, to train and to contribute positively to society. Here are three places where I am actively involved.

Gabriel Tassé, smiling, in an olive suit on a terrace overlooking downtown towers
BusinessCultureAcademic
01

Tink

Independent web agency · Business

The largest independent web agency in Montreal. With 30 years of experience, Tink advises and supports organizations in their digital transformation. Click & Mortar, which I co-founded in 2016, joined Tink in 2025.

My involvement

Vice-President, Strategy, Innovation and Thought Leadership — strategy, innovation and the firm’s outreach, continuing my role as co-founder of Click & Mortar.

02

Jeunesses Musicales Canada

Cultural organization · Culture

A national organization that supports emerging musicians and promotes access to music across the country through concerts, tours and educational programs.

My involvement

Board member — contributing to governance, outreach strategy and funding for the artistic and educational mission.

03

HEC Montréal

University institution · Academic

An internationally renowned business school recognized for the excellence of its teaching and research in management.

My involvement

Digital marketing instructor — designing courses and training at the École des dirigeants, giving talks and supporting executive cohorts.

Approach

Each commitment rests on three principles: rigour (clarifying objectives, measuring), teaching (sharing knowledge and providing tools) and impact (useful decisions, right away). Contributions are adapted to the sector and the governance context.

Examples of contributions

  • Decision frameworks and dashboards relevant to the board.
  • Marketing and data strategies focused on ROI and value creation.
  • Responsible AI governance (Quebec’s Law 25/GDPR), privacy and ethics.

Want to build something useful?

Let’s talk about a partnership, an advisory or board mandate, or a joint project.