Topic

Business Intelligence & Data Training

Gabriel Tassé’s business intelligence and data training helps organizations turn information into a true strategic lever. Drawing on modern analytics tools and practical cases, it aims to make data clearer, more usable and more actionable to guide your business decisions.

DatavizAttributionFirst‑party dataGovernance
Choose a formatSee the outline
Gabriel Tassé, smiling, in an olive suit on a terrace overlooking downtown towers

Learning objectives

Actionable ⚡
  • Build a data culture within the organization.
  • Structure, analyze and visualize information to make better decisions.
  • Measure marketing performance and attribution pragmatically.
  • Understand governance and compliance issues (Quebec’s Law 25, GDPR).

Target audience

  • Managers and executives
  • Analysts and performance teams
  • Marketing and communications leads
  • IT, CRM and BI teams

Available formats

Talks · Training · Bootcamps

  • Talks

    45–90 min

    Inspire your teams and raise their awareness of data culture.

  • Training & Workshops

    ½ to 1 day

    Hands-on exercises, case studies and tailored dashboards.

  • Bootcamps

    Multiple sessions

    Full immersion: from data collection to visualization and governance.

Sample content outline

From measurement to activation: choose modules based on your priorities.

Business intelligence fundamentals

  • Introduction to BI and modern analytics
  • Structuring data and tools (BI, GA4, CRM, CDP)

From data to decision

  • Dashboards and effective visualization (dataviz UX)
  • Data storytelling
  • Defining and tracking the right KPIs

Data-driven marketing optimization

  • Multichannel attribution and performance measurement
  • Using first‑party and CRM data
  • Automation and advanced segmentation

Governance and compliance

  • Data security and protection
  • Standards and laws (GDPR, Quebec’s Law 25, CCPA)
  • Best practices for managing access and data flows

Frequently asked questions

Why invest in business intelligence training?

Because making better use of data leads to faster, more accurate and more strategic decisions.

Which tools does the training cover?

Depending on your needs: Google Analytics 4, Looker Studio, Power BI, CRM, CDP and other BI solutions.

Is it suitable for beginners?

Yes. The content can be adjusted to your teams’ maturity, from introductory to advanced level.

Related resources

Jul 28, 2026Media

EN VIDÉO – Les 4 commandements pour réussir votre transformation numérique

Transformation numériqueGouvernanceLes AffairesVidéo
Watch the video (in French)
Apr 28, 2026Articles

Garbage in – average out: rethinking AI’s role in marketing differentiation

IACréativitéMarketingDifférenciation
Read the article
See all resources

They trusted me

Recognized by academic institutions and leading companies, Gabriel puts his expertise at the service of leaders who want to anticipate and act in a turbulent world.

Testimonials

Participants share their experience of Gabriel’s talks and training sessions.

Testimonials translated from French.

  • “Very clear, well-structured information and excellent examples. The integrative exercises were very useful and the pace was just right. Thank you!”
    Filip
  • “I am very impressed by the calibre of the trainers, and of Gabriel in particular. Thank you!”
    Carole
  • “I didn’t think this would be relevant for our company, but I am pleasantly surprised by everything we can put in place.”
    Nathalie
  • “An excellent communicator who knows his material inside out. So rich that we could have used more time to dig even deeper.”
    Frédéric
See 7 more testimonialsShow fewer testimonials
  • “An excellent communicator who makes complex concepts accessible. This course will help me make better choices to drive web traffic.”
    Steve
  • “Really interesting and dynamic! We would have gladly taken even more on this topic.”
    Julie & Katherine
  • “I was apprehensive about this training, afraid I wouldn’t understand, but I was wrong. I loved the presentation, the explanations and the case studies. Well done!”
    Catherine
  • “Truly great! Congratulations to the trainer. The world of SEO, SEA and SXO was unfamiliar to me, but we got an excellent overview of how to maximize our online presence.”
    Marie‑Ève
  • “A dynamic, interactive training session with lots of team activities. Despite the complexity of the content, it was really interesting.”
    Antoine
  • “Wow, we needed 4 more hours!”
    Jade
  • “Good training! Thank you for adapting the content to our level of knowledge, it was much appreciated.”
    Marie‑Pier

Looking to train your teams in data?

Contact Gabriel to build training tailored to your challenges.

See the formatsContact Gabriel