Jul 28, 2026Media
EN VIDÉO – Les 4 commandements pour réussir votre transformation numérique
Transformation numériqueGouvernanceLes AffairesVidéo
Topic
Generative AI Training
Gabriel Tassé’s generative AI training and talks help organizations understand the models (LLMs, diffusion), define high-value use cases, assess the risks (bias, security, privacy) and roll out responsible practices.
LLMRAGAgentsGovernance
Learning objectives
Responsible ✅- Understand the fundamentals of LLMs and diffusion models.
- Identify and prioritize high-value use cases (marketing, service, operations).
- Structure responsible governance (quality, security, compliance).
- Set up evaluation frameworks (accuracy, cost, speed, footprint).
Target audience
- Marketing and communications leadership
- Product and customer experience teams
- Data/analytics, innovation, HR, IT/security
- Executives involved in AI projects
Available formats
Talks · Training · BootcampsTalks
45–90 min
Strategic overview, trends, real-world cases.
Training & Workshops
½ to 1 day
Guided exercises, decision templates, demos.
Bootcamps
Multi‑session program
From ideation to POC, risk assessment and deployment.
Sample content outline
Modules can be adapted to your objectives, your maturity and your industry.
Fundamentals & state of the art
- LLMs, RAG, agents, diffusion models: capabilities/limitations
- Quality, bias, hallucinations: useful metrics
High-value use cases
- Marketing & content (brand, AI-assisted SEO/SEA, social, e‑commerce)
- Customer service & operations (assistants, knowledge bases, automation)
- Productivity and internal knowledge (summaries, semantic search, copilots)
Methods & tooling
- Effective and responsible prompting (brief, structure, constraints)
- Continuous evaluation: accuracy, cost/token, latency, security
- Choosing tools: APIs, privacy/sovereignty, CRM/CDP integrations
Governance frameworks
- Acceptable use policy, roles and responsibilities
- Compliance (GDPR, Quebec’s Law 25), privacy, sensitive data
- Digital sobriety and AI’s environmental footprint
Frequently asked questions
Can we use generative AI without putting our data at risk?
Yes, through acceptable use policies, private modes (no training on your data) and access controls, with governance and compliance built in.
What ROI can we expect from generative AI?
Productivity, more consistent quality and speed. It depends on the use cases, adoption and measurement (cost/token, time saved, quality).
Do participants need a technical background?
No. It is accessible to business teams, with advanced modules for data/IT.
Will AI replace our teams?
It augments teams. The challenge is to equip talent, clarify processes and govern usage.
Related resources
Jul 9, 2026Media
Tink : portrait d’une transformation ambitieuse
TinkClick & MortarFusionImage de marque
Apr 28, 2026Articles
Garbage in – average out: rethinking AI’s role in marketing differentiation
IACréativitéMarketingDifférenciation
They trusted me
Recognized by academic institutions and leading companies, Gabriel puts his expertise at the service of leaders who want to anticipate and act in a turbulent world.
- HEC Montréal (mention, opens in a new tab)
- Saputo
- Ordre des ingénieurs du Québec (mention, opens in a new tab)
- Les Affaires (mention, opens in a new tab)
- Institut de leadership (mention, opens in a new tab)
- Cogeco
- ACDQ (mention, opens in a new tab)
- IGA
- École des entrepreneurs du Québec
- BDC
- Jeunesses Musicales Canada (mention, opens in a new tab)
- Teva Canada
- École des dirigeants (mention, opens in a new tab)
- Devimco
- CQCD (mention, opens in a new tab)
- BMR
- Ordre des CRHA
- McGill
- Le Devoir
- CORPIQ
- La Cordée
Testimonials
Participants share their experience of Gabriel’s talks and training sessions.
Testimonials translated from French.
“Very clear, well-structured information and excellent examples. The integrative exercises were very useful and the pace was just right. Thank you!”
Filip “I am very impressed by the calibre of the trainers, and of Gabriel in particular. Thank you!”
Carole “I didn’t think this would be relevant for our company, but I am pleasantly surprised by everything we can put in place.”
Nathalie “An excellent communicator who knows his material inside out. So rich that we could have used more time to dig even deeper.”
Frédéric
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“An excellent communicator who makes complex concepts accessible. This course will help me make better choices to drive web traffic.”
Steve “Really interesting and dynamic! We would have gladly taken even more on this topic.”
Julie & Katherine “I was apprehensive about this training, afraid I wouldn’t understand, but I was wrong. I loved the presentation, the explanations and the case studies. Well done!”
Catherine “Truly great! Congratulations to the trainer. The world of SEO, SEA and SXO was unfamiliar to me, but we got an excellent overview of how to maximize our online presence.”
Marie‑Ève “A dynamic, interactive training session with lots of team activities. Despite the complexity of the content, it was really interesting.”
Antoine “Wow, we needed 4 more hours!”
Jade “Good training! Thank you for adapting the content to our level of knowledge, it was much appreciated.”
Marie‑Pier
Looking to roll out generative AI?
Contact Gabriel for a tailored talk, workshop or bootcamp.