Topic

Marketing & Digital Training

Gabriel Tassé’s digital marketing training is designed for organizations that want to better understand and use digital levers to increase their visibility, improve their conversions and build lasting strategies. All content is based on real cases and adapted to your team’s level of digital maturity.

SEOSEAUXCROOmnichannelAnalytics
Choose a formatSee the outline
Gabriel Tassé, smiling, in an olive suit on a terrace overlooking downtown towers

Learning objectives

Fun ✨
  • Understand the fundamentals of digital marketing and their practical applications.
  • Build skills in SEO, SEA, online advertising and user experience.
  • Learn to measure, analyze and optimize the performance of digital initiatives.
  • Adopt an integrated approach that combines strategy, data and creativity.

Target audience

  • Marketing managers
  • Communications teams
  • E‑commerce leads
  • Digital transformation professionals
  • Executives who steer digital strategy

Available formats

Talks · Training · Bootcamps

  • Talks

    45–90 min

    Ideal for inspiring and raising awareness at events or conferences.

  • Training & Workshops

    ½ to 1 day

    Interactive and tailored to your specific challenges.

  • Bootcamps

    Multiple sessions

    Intensive programs to master every aspect of digital marketing.

Sample content outline

The outline is modular: we select and adjust modules based on your objectives, the duration and the level.

Introduction to digital marketing

  • How the web and digital channels have evolved
  • Key concepts: SEO, SEA, social media, programmatic

Strategy and performance

  • Mapping the customer journey and understanding the ‘Messy Middle’
  • Omnichannel media planning
  • KPIs and performance measurement

User experience and conversion

  • CRO (conversion rate optimization) principles
  • UX & UI: accessibility, inclusive design and A/B testing

Data and optimization

  • Analytics and visualization
  • Using first‑party data
  • Regulatory compliance (GDPR, Quebec’s Law 25)

Frequently asked questions

What is the ideal length for digital marketing training?

From 90 minutes for a talk to several days for an in-depth bootcamp.

Can the content be adapted to our industry?

Yes. Each session is tailored to your challenges, your objectives and your industry.

Do you offer hybrid training (in person/virtual)?

Absolutely. The formats are flexible to suit your needs.

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They trusted me

Recognized by academic institutions and leading companies, Gabriel puts his expertise at the service of leaders who want to anticipate and act in a turbulent world.

Testimonials

Participants share their experience of Gabriel’s talks and training sessions.

Testimonials translated from French.

  • “Very clear, well-structured information and excellent examples. The integrative exercises were very useful and the pace was just right. Thank you!”
    Filip
  • “I am very impressed by the calibre of the trainers, and of Gabriel in particular. Thank you!”
    Carole
  • “I didn’t think this would be relevant for our company, but I am pleasantly surprised by everything we can put in place.”
    Nathalie
  • “An excellent communicator who knows his material inside out. So rich that we could have used more time to dig even deeper.”
    Frédéric
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  • “An excellent communicator who makes complex concepts accessible. This course will help me make better choices to drive web traffic.”
    Steve
  • “Really interesting and dynamic! We would have gladly taken even more on this topic.”
    Julie & Katherine
  • “I was apprehensive about this training, afraid I wouldn’t understand, but I was wrong. I loved the presentation, the explanations and the case studies. Well done!”
    Catherine
  • “Truly great! Congratulations to the trainer. The world of SEO, SEA and SXO was unfamiliar to me, but we got an excellent overview of how to maximize our online presence.”
    Marie‑Ève
  • “A dynamic, interactive training session with lots of team activities. Despite the complexity of the content, it was really interesting.”
    Antoine
  • “Wow, we needed 4 more hours!”
    Jade
  • “Good training! Thank you for adapting the content to our level of knowledge, it was much appreciated.”
    Marie‑Pier

Looking to train your teams or organize a talk?

Contact Gabriel to discuss your needs and build a tailored program.

See the formatsContact Gabriel